Lighthouse has a new name and new look.
We are now the Lighthouse Vision Loss Education Center!
For nearly 34 years, Lighthouse of Manasota has been proud to serve our region, and shine a new light on living with vision loss. We are proud of our history and confident that our work helps to inspire hope and empowerment for those we serve. In recent years, though, it became apparent that, perhaps, our visual image hadn’t kept up with the times. Our logo was a bit old-fashioned. Our name no longer accurately represented the geographical area we serve. And, according to extensive stakeholder interviews in 2015, perhaps we weren’t doing the greatest job telling our own story.
We have heard countless clients and their families talk about how we change – or even save – lives. We provide hope at a time when it is most needed. Our incredible, highly-credentialed trainers and teachers offer education and training so that people can regain their independence and lead fully, happy lives. We aren’t just an organization that helps the blind – our services span all levels of vision loss as well as all ages and socio-economic statuses.
We really want people to know and understand all of that. So why shouldn’t our brand express it?
Over the past five years, we have successfully worked through several steps – with the goal of aligning every facet of our operations with current best-practices – identified through an intensive strategic planning process; the final step involved rebranding and outreach to the media in order to reach the communities we serve. Last year, we hired a consultant and convened a committee to serve as a resource to inform the process. Over the past year, we have been working to establish a presence in the media, with guest editorials and numerous news stories. We have brainstormed and discussed and debated. We have looked at numerous logo presentations, and written – and re-written – numerous taglines as well as other materials.
Finally, the process was concluded. We hope you like what we came up with. In addition to the new name, our tagline is now, “Hope and Empowerment for the Visually Impaired.”
To briefly explain the logo components:
- For many years, “Manasota” was no longer representative of the geography we served, so we eliminated it.
- There has been a continuing public perception that Lighthouse organizations serve only the blind, rather than those with varying degrees of visual impairment; “vision loss” can refer to varying degrees of sight impairment and our new tagline definitely makes that clear.
- Feedback from clients and organizational leaders has overwhelmingly recognized Lighthouse’s life-changing impact through education and training; thus, “education center” is an accurate description of who we are and what we do
- Additionally, “Center” indicates a place where people with similar interests and needs gather for a common purpose – ours is to provide hope, courage, social interaction and a sense of community.
- We also felt it was important to use a font – we chose “Verdana” – that is more legible for those who are visually impaired.
- Braille is a crucial tool to help the visually impaired lead independent, productive lives – we wanted to include it in our visual brand. On the right and left are the Braille letters for “L” and “H”.
- Finally, studies of colors indicate that blue is often seen as representative of “hope” and that, my friends, is the word that others use – continuously and overwhelmingly – use to describe what we offer.
We will be updating our materials over the coming weeks; please note we’ve also changed our domain name. You can still find us at “LighthouseofManasota.org” for the time being but our new URL is “LighthouseEducationCenter.org” (and .com).
We hope you like our refreshed name and look!